THE UNFAIR ADVANTAGE
To Acquire More Customers and Keep Them for Life
Every successful roofer does two things. It acquires new customers. And it keeps the ones it already has. Everything else is detail.
Step 1
Get a new client.
Step 2
Keep them for life.
Step 3
Get all their work.
Step 1
Get a new client.
Problem 1: No one knows you exist.
1
We don't tell enough people.
2
Bad timing when we reach out.
3
No reason to choose us.
We're forgettable!
Step 2
Keep them for life.
Problem 2: We wait for a client to come back.
1
We think the first job earns the next.
2
We think they will call, but they don't.
3
We fail to give them the next proactive action.
We're waiting!
Step 3
Get all their work.
Problem 3: We don’t know our clients.
1
We don't know the client's value.
2
We treat follow-ups like cold calls.
3
We don't give them a reason to give us all their work.
We're guessing!
Step 1
Get a new
client.
Your city has thousands of roof leaks every time it rains.
Why doesn't your phone ring?
Step 1
Get a new client.
The truth may hurt.
No one knows you exist.
Even the largest contractor in a metro is a stranger to four out of five buildings within five miles of his own jobs.
Step 1
Get a new client.
97% of buildings are reactive.
Stop calling them when they don't have a leak.
PRE-STORM
Show your prospect you care more than their current vendor.
POST-STORM
Check in post storm to be the first responder.
"The trusted adviser knows when rain is coming. And checks in after the storm hits."
Step 1
Get a new client.
The rep you don't have to hire.
Day 1
VOICEMAIL
Day 3
Day 5
VOICEMAIL
Day 8
Day 11
Day 14
Day 16
Day 21
Every touch is perfectly aligned to build the brand, trust and knowledge about your company.
21-Days
8 touches.
3 channels.
1 unfair offer.
Step 1
Get a new client.
One job. Twenty doors.
YOUR JOB IS HERE
No new trucks. No new routes. No new cost.
Step 1
Get a new client.
Machines create volume. People close it.
"Once the machine is running, your team knows exactly how to turn every opportunity into profit."
Step 2
Keep them
for life.
Step 1 · Acquire
Now we keep them
Step 2 · Keep
You earned the first job. Don't expect the next one to fall in your lap.
The average contractor is 4X more likely to be forgotten than fired.
Step 2
Keep them for life.
They didn't fire you. They forgot you.
SILENCE
Sixty days. Not one touch.
Day 1
Your first project is completed.
Day 60
Thunderstorm.
Day 70
A new contractor stops by.
Day 80
The new contractor is onboarding.
Day 90
Step 2
Keep them for life.
The trusted adviser.
PRE-STORM
Notify your client 24 hours before a storm hits.
POST-STORM
Check in the morning after the rain lands.
"The trusted adviser knows when rain is coming. And checks in after the storm hits."
Step 2
Keep them for life.
Your rep has 100 accounts. He touches 10.
The typical sales rep carries about a hundred accounts. In any given month he gets to eight or twelve of them. The other ninety hear nothing at all.
So the rest are left to remember us on their own.
Touched this month
Left to remember us
Which doesn't happen.
Step 2
Keep them for life.
Train your team to keep them.
"Once the machine is running, your team knows exactly how to turn every client into long term profit."
Step 2
Keep them for life.
RoofCastTM
We're watching the roof, even when you are not.
TRY IT OUT
Step 3
Get all their work.
One roofer per radius.
Once you claim the territory, it comes off the market. Nobody else in your radius gets these machines, and nobody else gets what they produce.
The buildings
Every commercial roof inside your radius, mapped and named.
The data
Roof age, square footage, condition, and contact, held for you.
The projections
What that radius is worth over the next three years.
The dashboards
Live territory health that only you can see.
YOUR
RADIUS
Claimed
We don't sell your radius twice.
What This Would Cost You to Build on Your Own
Every tool. Every sequence. Every training. Priced at market rate.
Acquire
Keep
Foundation
Human execution
One rep. Fully loaded. Someone has to run all of it.
TOTAL VALUE: Over $350,000
Everything you are getting
Your Money Making Machine.
Acquire Engines
Step 1
Everything that puts a new customer in front of your team.
Keep Engines
Step 2
Everything that keeps them from ever forgetting your name.
The floor it all stands on
GSD Online Community
Live weekly trainings
Full course library, on demand
Every roofer in the room with you
The 8-Figure Service Division™
WORKSHOPS
3 MONTHS
PROSPECTING
Ideal Client Profile
Unfair Offer
Cold Calling Academy
SALES
Grow New Clients
Scale Existing Clients
Recurring Revenue Builder
SERVICE
Perfect Service Journey
Customer Care Program
Service Revenue Drivers
TEAM
A-Player Profile
Recruit & Hire to Fit
Onboarding & Leadership
Friday Office Hours
Masterclasses
Role-based training your team completes on their own time.
SERVICE TECHNICIAN
Trains technicians on inspection standards, photo documentation, on-site communication, and how to identify work beyond the original call.
Who this is for: Field technicians and lead techs.
SERVICE COORDINATOR
Turns coordinators into operational quarterbacks. Covers intake, dispatch logic, customer communication cadence, and the handoff from call to scheduled work.
Who this is for: Service coordinators and dispatchers.
SERVICE SUPERINTENDENT
Outlines the actions, skills, and responsibilities of a superintendent running crews and margin. Covers job costing, crew accountability, and quality control.
Who this is for: Superintendents and field managers.
SALES LEADER
Helps sales managers lead people and performance. Covers pipeline review, coaching cadence, close ratio accountability, and developing sellers who do not need to be managed daily.
Who this is for: Sales managers and service sales leads.
Two ways to start
Pick your level.
GSD
The training that builds the team.
$1,395/mo
GSD + Automate
The team, plus the machines that feed them.
$2,395/mo
Both levels run against a twelve month commitment. Start at either one and move up any time.
The Money Making Machine.
The most advanced client acquisition and retention tool ever made for commercial roofing.
Automate
The engines that find the work and keep the client, firing on schedule whether the week got busy or not.
GSD
Live workshops with your leaders and masterclasses for every seat, so the people running it always know the next move.
RoofCast™
Every building, every touch, and every dollar in your radius, in one view you own alone.
The whole machine
$14,995/mo
Includes the exclusive right to your service region for as long as you are an active Money Making Machine client.
Decide inside 48 hours
The Fast Action Advantage.
EVERYTHING YOU GET
Move inside 48 hours
$8,250/mo
Instead of $14,995 a month.
Twelve month commitment. Same build, same team, same territory hold. The only thing that changes is what you pay for it.
This is not about rushing a decision. Companies that move decisively get results faster and outperform everyone else, and we would rather reward that than discount to a maybe.