Your city has thousands of roof leaks every time it rains. So why is your phone not ringing?
Every roofer wants two things for their business. Acquire new customers and keep them for life.
Both jobs take time your team does not have. The week fills up with leaks, crews, and change orders, and the outreach is the thing that gets pushed. Automate is the answer. It runs beside your business, on your client list and your prospect list, every single day, whether the week got busy or not.
Step 1 · Acquire
Get a new client
Four out of five buildings near your own jobs have never heard your name. The engines reach them on the days the weather gives you a reason.
Read the acquire problem ↓
Step 2 · Keep
Keep them for life
Ninety days of silence is all it takes to lose an account you earned. The engines close that gap without anybody remembering to.
Read the keep problem ↓
Step 1 · Acquire
No one knows you exist.
It is not a quality problem. You do good work. The problem is that you do not tell enough people, the timing is wrong when you do, and nothing in the message gives them a reason to choose you over whoever they are already using.
4 of 5
Even the largest contractor in a metro is a stranger to four out of five buildings within five miles of his own jobs.
97%
Almost every building is reactive. They think about the roof when it leaks. So stop calling them when it isn't leaking, and start showing up when the weather is.
Automate assigns a trusted adviser to your buildings, so you never have to worry about a client getting left behind. It knows when the rain is coming and checks in every step of the way.
Step 2 · Keep
They didn't fire you. They forgot you.
You earned the first job, so you assume the next one comes back to you. It does not. The average contractor is four times more likely to be forgotten than fired, and the gap that does it is shorter than you think.
4/5
Four out of five clients forget you before they ever fire you.
10%
The average share of accounts that get a monthly touch from their assigned account manager. Your rep carries about a hundred and reaches eight or twelve. The other ninety are left to remember you on their own, which does not happen.
0
The number of accounts left out in the rain once your trusted adviser from Automate is assigned.
See what your accounts would have heard from you last week.
Test Drive AutomateFour engines, pointed two directions.
Each engine runs an Acquire version against your prospect list and a Keep version against your client list. Same trigger, different message, because you do not talk to a stranger the way you talk to somebody who already writes you checks.
Test Drive Automate
What comes back.
Test Drive AutomateProximity · day 5
"If you are going to be in the area, stop by and we can talk."
Actual response from a prospect within 1.5 miles of the project.
Post-storm · morning after
"We have a leak in plant 1 that was reported to me this morning. Send someone out please."
Actual response that came in 58 minutes after being sent to the client.
21-day touch · budget season
"We are working on budget and would like an inspection."
Actual response from a prospect looking for annual budgets.
Your trusted adviser reports to you every day.
You do not have to go looking to find out whether it ran. Every engine reports back, and you get one email each day that reads like a marketing manager giving you a status. What went out, how many, and what came back, including every reply and every roof walk on the calendar.
Live dispatch
See exactly what your customer sees.
Over the next ten minutes you will receive the messages your sales team should have sent out last week. Real text, real voicemail, real email, exactly the way a building owner in your market receives them.