THE UNFAIR ADVANTAGE
To Acquire More Customers and Keep Them for Life
Every successful roofer does two things. It acquires new customers. And it keeps the ones it already has. Everything else is detail.
Step 1
Get a new client.
Step 2
Keep them for life.
Step 3
Get all their work.
Step 1
Get a new client.
Problem 1: No one knows you exist.
1
We don't tell enough people.
2
Bad timing when we reach out.
3
No reason to choose us.
We're forgettable!
Step 2
Keep them for life.
Problem 2: We wait for a client to come back.
1
We think the first job earns the next.
2
We think they will call, but they don't.
3
We fail to give them the next proactive action.
We're waiting!
Step 3
Get all their work.
Problem 3: We don’t know our clients.
1
We don't know the client's value.
2
We treat follow-ups like cold calls.
3
We don't give them a reason to give us all their work.
We're guessing!
Step 1
Get a new
client.
Your city has thousands of roof leaks every time it rains.
Why doesn't your phone ring?
Step 1
Get a new client.
The truth may hurt.
No one knows you exist.
Even the largest contractor in a metro is a stranger to four out of five buildings within five miles of his own jobs.
Step 1
Get a new client.
97% of buildings are reactive.
Stop calling them when they don't have a leak.
PRE-STORM
Show your prospect you care more than their current vendor.
POST-STORM
Check in post storm to be the first responder.
"The trusted adviser knows when rain is coming. And checks in after the storm hits."
Step 1
Get a new client.
Watch The Storm Engines Run.
SECTOR · DFW TX
SIGNAL · STABLE // 24.7
GRID 32.77N 96.79W
READY
No active weather
Press an engine below to run a live dispatch on the DFW sector.
Step 1
Get a new client.
The rep you don't have to hire.
Day 1
VOICEMAIL
Day 3
Day 5
VOICEMAIL
Day 8
Day 11
Day 14
Day 16
Day 21
Every touch is perfectly aligned to build the brand, trust and knowledge about your company.
21-Days
8 touches.
3 channels.
1 unfair offer.
Step 1
Get a new client.
Watch The 21 Day Drumbeat Run.
SECTOR · DFW TX
SIGNAL · STABLE // 24.7
GRID 32.77N 96.79W
READY
No storm required
Press the button below to run the 21 day drumbeat on the DFW sector.
Step 1
Get a new client.
One job. Twenty doors.
YOUR JOB IS HERE
No new trucks. No new routes. No new cost.
Step 1
Get a new client.
Watch The Proximity Engine Run.
SECTOR · DFW TX
SIGNAL · STABLE // 24.7
GRID 32.77N 96.79W
READY
Crews rolling
Press the button below to fire the proximity engine around your job sites.
Step 1
Get a new client.
Machines create volume. People close it.
"Once the machine is running, your team knows exactly how to turn every opportunity into profit."
Step 2
Keep them
for life.
Step 1 · Acquire
Now we keep them
Step 2 · Keep
You earned the first job. Don't expect the next one to fall in your lap.
The average contractor is 4X more likely to be forgotten than fired.
Step 2
Keep them for life.
They didn't fire you. They forgot you.
SILENCE
Sixty days. Not one touch.
Day 1
Your first project is completed.
Day 60
Thunderstorm.
Day 70
A new contractor stops by.
Day 80
The new contractor is onboarding.
Day 90
Step 2
Keep them for life.
The trusted adviser.
PRE-STORM
Notify your client 24 hours before a storm hits.
POST-STORM
Check in the morning after the rain lands.
"The trusted adviser knows when rain is coming. And checks in after the storm hits."
Step 2
Keep them for life.
Your rep has 100 accounts. He touches 10.
The typical sales rep carries about a hundred accounts. In any given month he gets to eight or twelve of them. The other ninety hear nothing at all.
So the rest are left to remember us on their own.
Touched this month
Left to remember us
Which doesn't happen.
Steps 1 + 2
Acquire and keep.
All Four Engines. One Press.
SECTOR · DFW TX
SIGNAL · STABLE // 24.7
GRID 32.77N 96.79W
READY
All engines armed
Press once and watch all four engines fire across one week in DFW.
Step 2
Keep them for life.
Train your team to keep them.
"Once the machine is running, your team knows exactly how to turn every client into long term profit."
The 8-Figure Service Division™
WORKSHOPS
3 MONTHS
PROSPECTING
Ideal Client Profile
Unfair Offer
Cold Calling Academy
SALES
Grow New Clients
Scale Existing Clients
Recurring Revenue Builder
SERVICE
Perfect Service Journey
Customer Care Program
Service Revenue Drivers
TEAM
A-Player Profile
Recruit & Hire to Fit
Onboarding & Leadership
Friday Office Hours
Masterclasses
Role-based training your team completes on their own time.
Trains technicians on inspection standards, photo documentation, on-site communication, and how to identify work beyond the original call.
Who this is for: Field technicians and lead techs.
Turns coordinators into operational quarterbacks. Covers intake, dispatch logic, customer communication cadence, and the handoff from call to scheduled work.
Who this is for: Service coordinators and dispatchers.
Outlines the actions, skills, and responsibilities of a superintendent running crews and margin. Covers job costing, crew accountability, and quality control.
Who this is for: Superintendents and field managers.
Helps sales managers lead people and performance. Covers pipeline review, coaching cadence, close ratio accountability, and developing sellers who do not need to be managed daily.
Who this is for: Sales managers and service sales leads.
Your first two weeks
The Summit Blueprint.
We do not hand you a login and wish you luck. Before a single workshop starts, we build the foundation the whole machine runs on. Two weeks. Done with you, not dumped on you.
Week one
Vision and Plan
Where the division is going, what it is worth when it gets there, and the Commercial Service Division Business Plan that gets you there. On paper. With numbers. The path from chaos to repeatable revenue.
Week two
Offers and Audit
Your Unfair Go-To-Market Offers, built to win. Plus the Book of Business Audit: every client ranked by value, risk, and untapped work. You will know exactly where the money is hiding.
What This Would Cost You to Build on Your Own
Every machine. Every training. Every system. Priced at market rate.
Automate
The machines
GSD
The training
Foundation
The floor it all stands on
Human execution
Someone has to run all of it
One rep. Fully loaded.
Total value
$361,775
Every line item at market rate. Built, running, and maintained for you.
Before we talk numbers
Alignment Checklist.
Use this checklist to make sure the decision makers are all aligned before moving forward. Click each one you can say yes to.
One product. Everything above.
GSD + Automate.
The team that closes the work, plus the machines that feed them. Nothing left out. Nothing to add later.
GSD + Automate
The team, plus the machines that feed them.
$7,000
Set up & Kickstart
$2,395/mo
Three month commitment.
Decide inside 48 hours
The Fast Action Advantage.
Move inside 48 hours and we waive the Summit Blueprint Kickstart and the Automate setup fee. Same two weeks. Same deliverables. Same team building it with you.
$7,000
Set up & Kickstart
$2,395/mo
Nothing upfront
Fast action bonus
RoofCast™ Territory Scan ($15,000 value)
Every commercial roof in your radius, mapped, aged, and scored. Your machines start with a full target list on day one, not a blank map.
Move inside 48 hours
$2,395/mo · $0 upfront · $22,000 in fast action value
This is not about rushing a decision. Companies that move decisively get results faster and outperform everyone else, and we would rather reward that than discount to a maybe.